How an Alvechurch Salon Generated Over £3,000 Through Green Fees
Overview
Location: Bliss Hair Therapy, Alvechurch
Salon Size: 4 Chair Salon
Timeframe: 12 months
Results at a Glance
- £3,375 generated from Green Fees
- £1,748 invested in recycling
- £1,626 net profit
- 150kg waste diverted
- 3375 clients contributed
The Challenge
After wanting to be more sustainable and cut out landfill, the salon needed a way to:
- recycle salon waste properly
- cover recycling costs
- communicate sustainability to clients
- grow a greener business
The Solution
By introducing Green Salon Collective's Green Fee, every appointment contributed towards recycling salon waste.
Rather than absorbing recycling costs themselves, the business created a transparent, customer-supported funding model.
The Results
Revenue Generated
Over 12 months:
- Green Fees collected: £3,375
- Recycling investment: £1,748
- Profit retained: £1,626
The Green Fee more than covered recycling costs while allowing the salon to invest in sustainability.
The green fees can then be reinvested in the business to become more sustainable!
Environmental Impact
During the year the salon recycled:
- Hair
- Foils
- Colour tubes
Total waste diverted:
150kg
Equivalent environmental impact:
- 47.424kg CO₂ avoided
Feedback
Clients appreciated the transparency and purpose behind the Green Fee.
"My commitment to proving the best experience, products and service combined with a holistic and sustainable approach, has attracted talented stylists who share the same values. We’re now fully booked six months in advance, with a waiting list of clients eager to be part of our ethos. I’m deeply grateful to Green Salon Collective for helping me take my business to the next level, and I’m excited to continue sharing my sustainability journey."
Before vs After
| Before | After |
|---|---|
| Sustainability paid from profits | Green Fee funded recycling |
| Limited recycling | Full salon waste recovery |
| Difficult to explain environmental impact | Clear measurable results |
| No additional revenue | £861 generated through Green Fees |
Why It Worked
The Green Fee works because customers understand exactly what they're supporting.
Instead of increasing prices without explanation, salons can show clients that their small contribution directly funds responsible recycling and measurable environmental impact.
It's better for the business, better for clients and better for the planet.
Ready to See Similar Results?
Whether you're a solo stylist or a multi-site salon, Green Salon Collective can help you build a more sustainable and profitable business.
Book a Green Salon Collective salon recycling discovery call here
